BRANDING & BUSINESS TIPS
I am sure if you’ve started your business or even just researched the idea of starting a business you have heard that an email list should be your number one priority. I think anyone who blogs about business in any way has a post dedicated to the importance of list building as they should because… it truly is that important.
Your email list is going to be your business’ best friend and major factor in your growth strategy. This is because the people who have willingly invited you into their inbox want to hear what you have to say. They want you to help them solve problems, and your email list is your direct link to them.
Email List= Important… but how do you get people to willingly hand over their precious email address? Lead magnets.
WHAT'S YOUR BRAND PERSONALITY?
Stand out, be noticed, define your style, and build a brand that shines like a diamond.
Building a business, raising kids, trying to find the time to spend with my husband, do the laundry… It’s stressful. There are days I just want to burn my house down so it’s one less thing on my to-do list. I’d never do it, but man the thought has crossed my mind.
You feel me on this, don’t you?
Of course, you do. We all find ourselves stressed out at some point. And usually, it sneaks up out nowhere and says “Hey it’s me, your old friend stress! Don’t mind me I’m just going to sit in the corner and make you want to pull your hair out.”
When stress shows up and say’s don’t mind me… you better mind. You better banish her or she’s going to go from minor irritation to pounding headache faster than you blink your eyes.
One of the things I love most about choosing brand fonts is that they tell a story without actually spelling it out. Changing just one font can change the entire look and feel of a brand. They truly speak volumes about your brand.
To understand how to choose the right brand fonts you need to understand the basics. Fair warning: this post is a little long but choked full of great information and plenty of visuals to help you out.nd truly getting your message across to your ideal client without coming across as stiff.
Spring has officially sprung! Instagram is filled with beautiful bouquets of flowers, mother’s day is right around the corner, and all the trees in my neighborhood are in full bloom.
Needless to say, I’m swooning over here.
Spring isn’t just about the beauty it’s also about a new season of rebirth. A season to breathe new life into your business. Give it a fresh new makeover… and the easiest way to give your business and brand a fresh new look is to update your color palette.
Outside of your website, social media is the best tool you have to market your business and build brand recognition. Unlike your website, social media is all about building personal connections, interacting with your audience, and truly getting your message across to your ideal client without coming across as stiff.
So how do you make sure your social media tells your story, engages your audience, and adds value? Well, there are three simple steps to brand your social media and knock the socks off your audience.
Last year was a struggle for me on a lot of levels and I didn’t take on many clients.
For a while, I wasn’t even sure I’d come back to my business at all. You can read all about how depression almost killed my business in last weeks post.
When I decided to buckle down and get back into my business I took an entire month to evaluate my services and decide what I was going to change to give my clients the most long-term success. After creating the new offering the biggest change was I wasn’t going to be able to help as many people I once was able to.
Owning a business is really hard. There are days you are going to wake up and everything is going to be going right. The world will look shiny and new and everything you dream of is right within your grasp. Then there are the days the self-doubt kicks and you feel overwhelmed by the to-do lists and striving for perfection.