BRANDING & BUSINESS TIPS
Building a business, raising kids, trying to find the time to spend with my husband, do the laundry… It’s stressful. There are days I just want to burn my house down so it’s one less thing on my to-do list. I’d never do it, but man the thought has crossed my mind.
You feel me on this, don’t you?
Of course, you do. We all find ourselves stressed out at some point. And usually, it sneaks up out nowhere and says “Hey it’s me, your old friend stress! Don’t mind me I’m just going to sit in the corner and make you want to pull your hair out.”
When stress shows up and say’s don’t mind me… you better mind. You better banish her or she’s going to go from minor irritation to pounding headache faster than you blink your eyes.
WHAT'S YOUR BRAND PERSONALITY?
Stand out, be noticed, define your style, and build a brand that shines like a diamond.
We all know that a website is a must for any business. Nowadays it serves as the main hub for your business and brand. But what is the difference between a good website that converts visitors into either subscribers or customers and one that does neither of those things?
There is a fine line between good web design and bad web design and I am going to show you the top 10 things your website needs to have in order to be a lead magnet that helps you grow your business.
A few weeks ago I sat down and had coffee with a dear friend and do you know what she said when I arrived?
“I’m surprised you were able to make it. Every time I ask you to coffee you say you have work to do it. I was beginning to think we weren’t friends anymore”
Want to talk about heartbreaking? That statement nearly had me in tears because it was so true. My business had been consuming me and I had been neglecting the people I care about. And they had noticed. And if she wasn’t happy I can only imagine how everyone else felt.
Are you ready to start your spring cleaning? I am. Though I am really not looking forward to seeing what crazy clutter awaits me in the far reaches of my closet. Last year I found a handbag I had been searching 6 months for and swore I must have lent out and would never see it again.
And to be honest my closet isn’t the only place I am afraid to look at…
If you run a small business, chances are you need to do a little spring cleaning in your biz as well. Out of date information, email boxes filled to the brim, and yes ,even desk drawers that may need a little love in the decluttering department.
Have you ever sat down at your computer to write a blog post only to find yourself still staring at a blank screen an hour later?
You probably already know this but content is king. Without high-quality content, it is hard to build and maintain an audience. It’s even harder to turn that audience into lead or sales. So what do you do when it seems your creative juices have decided to take a vacation?
Well first, don’t panic. Finding ideas for good content can trip up even the most seasoned blogger.
Second, you can use this list of resources to find a steady stream of content ideas and build out an amazing content calendar and knock your audiences socks off.
You have an amazing website, a blog full of helpful posts, a one of a kind product and an email newsletter where you share exclusive content, but your audience isn’t taking advantage of these offerings. You may have started out feeling like a superhero but suddenly you’re feeling like a super zero. You’re not alone. At one point we have all felt this way. Creating content people love is easy. It’s getting that content in front of them and getting them to take action that’s a little more difficult.
In today’s world of fast moving information, you have to be able to grab your audience’s attention and grab it quick. The easiest way to get them to pay attention to you is through your visual content strategy. You may already have a marketing strategy in place, but if you aren’t creating relevant visual content your strategy isn’t complete. Not by a long shot.
A lot of business owners are intimidated by SEO. For a long time I was one of them. That is until I started to actually try and learn it. I am by no means an expert or guru in the art of SEO but I can help you at least get started on the right foot.
Just a fair warning this post is geared toward WordPress.org users. If you’re not using WordPress I highly suggest you give it a try. Mainly because it’s easy to use and WordPress has done an ah-ma-zing job with making their users already pretty SEO ready.