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5 Steps To Spring Clean Your Business
Are you ready to start your spring cleaning? I am. Though I am really not looking forward to seeing what crazy clutter awaits me in the far reaches of my closet. Last year I found a handbag I had been searching 6 months for and swore I must have lent out and would never see it again.
And to be honest my closet isn’t the only place I am afraid to look at…
If you run a small business, chances are you need to do a little spring cleaning in your biz as well. Out of date information, email boxes filled to the brim, and yes ,even desk drawers that may need a little love in the decluttering department.
Don’t let the idea of cleaning up your business break you out in hives. I have a simple 5 step process that will make it easy and painless.
Step 01 Update Your Website
One of the biggest assets in your business is your website so it’s super duper important to make sure that it’s up to date and working properly.
Update Old Content
Do you have a blog post that’s over 6 months old? If you do go ahead and take a peek at it and see if it’s still a) relevant to your business and b) still up to date.
If you have changed your processes, systems, or found new tools go ahead and update your blog post. This not only makes it relevant again but also gives you a chance to re-market that content for your audience.
It’s also a great way to beef up your posts and make those bots over at Google happy. That means there are added SEO benefits to updating old content.
Check Your Links & Forms
Do you link to products or services outside of your own website? Make sure you double check those affiliate links to make sure they are still valid. No one wants to hit a link and see that a product is sold out or even no longer offered.
Go through your affiliate links one by one and update as needed. This keeps your audience happy and keeps your wallet happy by getting more sales. Win-Win!
It’s also a good idea to double check all the links to your own content. Make sure when they hit that Contact button they are taken to your contact page. And make sure your forms and opt-ins are in good working order.
To make it easy to check your links you can use Dead Link Checker for Free. Dead Link Checker
Check Your Branding
Okay, we all have days where we just aren’t feeling it and sometimes the little details, like fonts, can slip through the cracks. It’s a good idea to go through your website and look to make sure you are on brand.
Look at your images to see if they still accurately represent your brand identity. If not change them. Look for minor errors like fonts, spacing, and even colors. It may not seem like a big deal but your audience will notice even the smallest details when they don’t match the look and feel of your brand.
Step 02 Update Your Social Media
Next, to your website, your social media profiles are the most viewed by your audience. So use this time to a little updating to make sure they are completely accurate and branded.
Update Your Bio
I always like to check my social media profiles at the beginning of a new season. Why? Because my business is always evolving and I want my audience and clients to be able to quickly and easily see what I do and how they can work with me.
If you’ve added a new service or product make sure you are talking about it. If you’re no longer offering a product or service delete it.
Update Your Profile Photo
How old is that picture? That’s not a question you want your audience to ask.
The best profile pictures are light, bright, and fun. So go ahead and make sure your profile picture is the best it can be. If not it’s a good opportunity to get a new headshot or have a friend snap a new one for you.
Just remember it should accurately represent the overall feeling you want your audience or clients to have.
Add Calls To Action
Have a new opt-in or freebie you want to promote? Make sure all of your social media profiles have a clear call to action. If you already have a call to action on each profile make sure the short links are still active and work properly. There’s nothing worse than missing a potential client because the link doesn’t work.
Check For Off Brand Content
This is a great time to check your feeds, Pinterest Boards, and timeline for off-brand content. As much as you love finding new quilting patterns and saving them for later, your audience may not get as excited as you if you are a food blogger.
Step 03 Finances
Finances are a key area to keep tabs on throughout the year. So here a
File Your Receipts
If you’re anything like me, you have receipts in every pocket of your purse, wallet, and even in a catchall on your desk.
There is nothing worse than to be searching for an important receipt come tax time with an accountant breathing down your neck and the IRS waiting in the wings. Yikes!
To help combat the lost receipts and make your accountant happy use the first few
For those receipts you get delivered to your inbox, hello web hosting, create a separate file in your email account to house them by year.
Update Your Quickbooks
It’s a good idea to double check your Quickbooks account at the start of spring. Just make sure your bank account information is up to date and that you’re keeping track of those expenses.
Step 04 Email Accounts
Oh, the dreaded email accounts. These things can get cluttered than my kids room the day after Christmas.
Unsubscribe From Email Lists
Take some time in the spring to go through your email subscriptions and unsubscribe from the ones that no longer
Don’t be afraid to hurt anyone’s feelings when unsubscribing from a list. Chances are they will perfectly understand your need for more space in your inbox
Do An Inbox Zero
Is there anything better than having your inbox completely clear and looking like a blank slate? For me, it’s the best feeling in the world.
While I would normally do this weekly, sometimes life and biz can get in the way. So start sorting those important emails into folders and deleting the ones you don’t need anymore.
Update Your Email Signature
The last thing that may need your attention in your email is your signature. If it hasn’t been updated in a few years it may be time for a facelift.
Make sure all your contact information is up to date and that it looks snazzy and branded.
Step 05 Clean And Organize Your Workspace
Last, but certainly not least is your workspace. You know that place you spend most of your time… yeah, that probably needs a little attention too.
Sort The Clutter
On my desk, at any given moment is a pile of papers, magazines, and maybe even a book or two. There may also be a rouge Hot Wheel or Barbie shoe thrown in for good measure.
It’s a good idea to sort through the clutter and separate the keep from the toss. Items you need to file in one stack, magazines in another, and other peoples stuff in another.
I recommend investing in some good desk storage to make keeping clutter at bay.
Go Through Your Files
Client files, tax files, and assorted other files need to be cleared out at least once a year. I try and do this in the spring so that should I need any of those files at the beginning of the year they are handy, but by spring they should be ready to go.
Invest in some good sturdy boxed and put the files you no longer need in them and label them with the contents, just in case. You can probably keep more than one years worth of tax files in one box so just store them out of sight but not where they will be ruined by the elements.
Go Through Your Office Supplies
Now is a good time to go through the office supplies you used regularly and order more of what you’re running low on. Pens, notepads, and post-its are just some of the items you might want to look at.
Don’t forget to check to make sure your supply of business cards, notecards, and packaging supplies are topped off.
Hopefully, this easy business spring cleaning list will help you stay organized and tidy… at least until summer rolls around. Which is a great time to do these steps
Did I forget anything on my list? If so let me know down below.
WHAT'S YOUR BRAND PERSONALITY?