THE CREATOR 

brand archetype

The Creator brand is a visionary. The Creator brand desires to create things that are meaningful and enduring.  

GOAL

To fulfill their vision

FEAR

To be mediocre

STRATEGY

Develop artistic skills and create meaningful work that endures time.  

FAMOUS CREATOR BRANDS

FAMOUS CHARACTERS

Adele

Voldemort

Geppetto

Don Drapper

ATTRIBUTES

Imaginative, Innovative, Artistic, Ambitious, Creative

VOICE

Use expressive and metaphor-rich words. Words like create, express yourself, and build 

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