THE CREATORΒ 

brand archetype

The Creator brand is a visionary. The Creator brand desires to create things that are meaningful and enduring. Β 

GOAL

To fulfill their vision

FEAR

To be mediocre

STRATEGY

Develop artistic skills and create meaningful work that endures time. Β 

FAMOUS CREATOR BRANDS

FAMOUS CHARACTERS

Adele

Voldemort

Geppetto

Don Drapper

ATTRIBUTES

Imaginative, Innovative, Artistic, Ambitious, Creative

VOICE

Use expressive and metaphor-rich words. Words like create, express yourself, and buildΒ 

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