THE EVERYGIRL/ GUY 

brand archetype

The Caregiver brand is driven by treating everyone as an equal, no one person is better than the next.

GOAL

Tobe accept other and be accepted in return

FEAR

To be left out

STRATEGY

Develop values and be down-to-Earth. 

FAMOUS EVERYGIRL/ GUY BRANDS

FAMOUS CHARACTERS

Anne Hathaway

Nevil Longbottom

Lilo

Will Smith

ATTRIBUTES

Humble, Honest, Dependable

VOICE

Use friendly and practical words like hard-working, relatable,  and honest

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