THE HERO

brand archetype

The Hero brand is driven by its need to prove their worth to the world and make a mark on the world through their sacrifice.

GOAL

To improve the world through their courage

FEAR

To be seen vulnerable or weak

STRATEGY

Improve the world through mastery and courageous acts. Be as strong as possible

FAMOUS HERO BRANDS

FAMOUS CHARACTERS

High Jackman

Harry Potter

Merida

Katniss Everdeen

ATTRIBUTES

Competitive, idealist, courageous, proud, challenging

VOICE

Use motivational and upbeat language like hard work, overcome

ALL NEW

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