THE LOVER

brand archetype

The Lover brand is driven by its need to make others feel special and build relationships based on emotional connection.

GOAL

To build lasting relationships 

FEAR

To be alone or rejected

STRATEGY

Build relationships based on emotional connection. Become more attractive to others.

FAMOUS LOVER BRANDS

FAMOUS CHARACTERS

Elizabeth Taylor

Ron Weasley 

Jasmine

Marilyn Monroe

ATTRIBUTES

Passionate, sensual, pleasurable, indulgent, loving

VOICE

Use language that appeals to the senses. Words like erotic and divine

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