THE MAGICIAN

brand archetype

The Caregiver brand is driven by its need to take care of and nurture their audience. Caregiver brands work to get their audience to take care of themselves by offering protection and support.

GOAL

To make dreams come true

FEAR

To have unintended consequences

STRATEGY

To help others fulfill their dreams and desires 

FAMOUS MAGICIAN BRANDS

FAMOUS CHARACTERS

Steve Jobs

Albus Dumbledor

Willy Wonka

Martin Luther King Jr.

ATTRIBUTES

Value magic moments, visionary, charismatic, a leader

VOICE

Use moving and expansive language. Words like empower, discover, and magical.

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