THE SAGE

brand archetype

The SAGE brand is driven by its need to seek knowledge and truth. Sage brands are most happy when seeking answers to challenging questions.

GOAL

To understand the world through knowledge

FEAR

To be misled

STRATEGY

To seek out knowledge and information 

FAMOUS SAGE BRANDS

FAMOUS CHARACTERS

Bill Gates

Hermione Granger

Gandolf

Albert Eistein

ATTRIBUTES

Confident, intelligent, thinker, philosopher, teacher

VOICE

Use intelligent and factual language. Words like  solutions and proven

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